Interview with CEO Shahaf Bar-Geffen

Interview with CEO Shahaf Bar-Geffen


Shahaf Bar-Geffen is the CEO and founder of COTI Network, a blockchain-based payments network.

Bar-Geffen has a rich background in the tech field, and, believe it or not, back in 2016, he sold a media company by the name of Web3 to Mccan Erickson Group (IPG). He also founded a company called Positive Mobile – one of the first venues to advertise on smartphones and a company that was also acquired later on.

His crypto passion started in 2015 and became even more serious when he founded COTI in 2018. Since then, COTI had become a noteworthy player in the field.

In this exciting episode, we chat about what is COTI, its close relationship with Cardano, the CVI – which is the crypto version of the famous VIX, and of course the market sentiment and the recent trends – NFTs and the metaverse.

What is COTI? The 2022 Edition

First things first, COTI is a layer-1 protocol that has its own native chain. It’s optimized to do payments – more precisely, consumer-merchant payments.

“This means that we’ve built everything from the grounds up to specifically solve the issues around payments.” – According to Bar-geffen.

Talking about the issues that COTI stands to solve, the world’s underbanked population came to rise, and he argued that the currently existing system is just not cut to handle issues of this kind. Centralization, expensive transactions, lack of transparency – these are all just some of the challenges that COTI tackles, in the words of Bar-Geffen. He also explained some of the technical differences between COTI Network and other layer one protocols such as Ethereum.

Beyond all the features that he explained, we also touched on COTI’s recently launched Treasury, which is an algorithmic and decentralized pool where users can deposit their COTI and be rewarded for their participation.

Shahaf Bar-Geffen, COTI’s CEO.

The pool will grow over time because the entire ecosystem pays fees to Treasury – directly or indirectly. When someone stakes COTI, they are entitled to a share of the growing Treasury, providing yet another use case and merit for long-term holders of the cryptocurrency.

Another product by COTI’s team is the CVI, which stands for the Crypto Volatility Index. According to Bar-Geffen, the CVI tokens can be leveraged to hedge against one of DeFi’s most dreadful sinkholes – impermanent loss.

Cardano and Coti: Love Story

To those who are unaware, Cardano is getting ready to release the DJED algorithmic stablecoin, and COTI Network will be the official issuer. Bar-Geffen revealed some interesting details surrounding DJED and Coti’s involvement.

“DJED has already signed partnerships with more than 10 decentralized exchanges, among the top 10 on Cardano. We believe that DJED will be for the Cardano ecosystem what USDC is for the Ethereum DeFi, meaning the token that everybody uses to build their trading pairs with.”

We also talked about whether or not he feels the future will be multi-chain, and that’s exactly what Bar-Geffen expects. However, he also said that nobody should fade Cardano because they are doing some great work.

Tight relationship. Charles Hoskinson and Shahaf Bar-Geffen


“Some people like to make fun of Cardano and these people will be very wrong. This is because Cardano is very strong in engineering – there are hundreds of engineers working there. They’ve published more academic papers than everyone else. […] I also like to remind people that Charles Hoskinson is a co-founder of Ethereum.”

He also argued that the easiest thing for Cardano would have been to build “yet another Ethereum knock-off.” They decided against it, and when “they actually release things, they are really good.” Shahaf also believes that the ecosystem of Cardano will be “super strong.”

NFTs As an Integral Part of the Metaverse

The podcast wouldn’t have been so interesting if we didn’t talk about non-fungible tokens, the metaverse, and blockchain-based gaming.

Speaking of the recent crypto trends, we also chatted about Vitalik Buterin’s inspiration to build Ethereum, part of which was the popular story of how his World of Warcraft character got nerfed, and he decided that it’s an unacceptable show of centralization.

COTI’s CEO is a proponent of play-to-earn, and he believes that this is one of the best use cases for blockchain-based technologies. He also thinks that non-fungible tokens will play an integral role in the metaverse.

$30K Before $100K

It’s worth noting that Bar-Geffen is also a partner in a company called Frequence that provides technology for algorithmic trading.

At the time when the podcast was recorded, he shared that he and the algorithm weren’t very optimistic on BTC’s short-term future and even expect Bitcoin to retest $30K before reaching the $100K milestone that will be in the next few years. Amongst all the insights he shared, the expert also revealed that they are very bullish on Bitcoin and the entire ecosystem in the long term.

To learn about where COTI’s CEO thinks the industry is headed, make sure to watch the entire podcast.

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